Samsung Electronics Showcases Innovations That Transform



"Samsung has continuously worked to help people live smarter lives, and this year we have taken a huge step forward with our diverse products and services," said Mr. Yoo Young Kim, CEO and President of Samsung Electronics, Africa Office. "We will continue to enhance consumers' quality of life by listening to their needs and strengthening our ecosystem."

The Next Generation of Home Entertainment

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display; the world's first bezel-less curved design, which is beautiful from every angle; and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Samsung's 2016 SUHD TVs feature the world's only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung. The future of display technology, Quantum dot display converts light into nearly any colour in the visible spectrum without distortion or compromising the brightness level, delivering the optimum viewing experience for consumers, regardless of the lighting environment.

This year, all of the Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black™ technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung's 2016 Smart TVs make it easier for consumers to discover and access all their favourite content and services, from TV shows and movies, to games and programme information, all in one place. The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognise the type of set-top box, game console, OTT box or home theatre system that is connected to the TV. This allows users to control all of the external devices with the Smart Control remote — with no setup required.

Samsung also unveiled the latest additions to its audio product line-up, including the HW-K950 Soundbar, the company's first to feature Dolby Atmos®, and the industry's first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers an incredible 5.1.4-channel sound.

Intelligent Digital Appliances Transform the Kitchen

Many consumers have dreamed of owning a spacious refrigerator that keeps food fresher longer so their weekly grocery shop goes further. It is a common disappointment to reach into the refrigerator to find that the fruits or vegetables have lost their natural moisture, even when kept in the vegetable drawer.

"The R&D team at Samsung worked hard to overcome this problem. Now consumers can keep food fresher, longer, with Samsung's innovative Twin Cooling Plus™ technology," says Sunil Gupta, Africa Regional Product Manager, Digital Appliances.

Samsung's Twin Cooling Plus™ technology is a truly independent cooling system, preventing unpleasant smells from food moving between the fridge and freezer, ensuring the original flavour of ingredients stored in the freezer is perfectly preserved and odourless.

No air movement between the compartments also means the freezer stays completely frost-free, prolonging the shelf life and the flavour of its contents. It also prevents the build-up of ice, removing the need to defrost the freezer.

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